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SaaStr 842: The 90/10 Rule for AI Agents: What to Build vs Buy...

The Official SaaStr Podcast

Full Title

SaaStr 842: The 90/10 Rule for AI Agents: What to Build vs Buy with SaaStr's CEO and CAIO

Summary

This episode revisits the "build vs. buy" discussion for AI agents and applications, emphasizing the importance of a 90/10 rule (buy 90%, build 10%) for founders.

The hosts discuss recent experiences building custom AI solutions, highlighting when it's justified and the evolving capabilities of AI development tools like Cloud Code.

Key Points

  • The 90/10 rule dictates that founders should buy 90% of their needs off-the-shelf, only building the remaining 10% when no suitable solution exists or when proprietary data necessitates a custom approach.
  • Building custom AI applications is becoming increasingly feasible with new tools, but it comes with significant risks and requires careful consideration of maintenance, security, and compliance.
  • The "jaw-dropping" factor of a product is crucial for success in the age of AI; if an app isn't revolutionary, it risks being displaced by more innovative solutions.
  • Recent advancements, particularly with tools like Cloud Code, have lowered the barrier to entry for building sophisticated AI agents, enabling more founders to create custom solutions.
  • The decision to build should be driven by clear needs, such as handling proprietary data or adding AI functionality where none exists, rather than simply the ability to build.
  • The hosts showcase two recently built AI tools: an internal AI BPM for marketing and an external-facing sponsor portal, illustrating different motivations for custom development.
  • Security and compliance are significant concerns when building custom applications, and while platforms are improving, robust security audits remain essential.
  • The accelerating pace of AI development means that what is impossible today may be commonplace tomorrow, urging founders to stay at the cutting edge to avoid displacement.
  • The economic justification for building an app should be carefully weighed against the cost of buying; the value derived from a custom AI solution must outweigh its development and maintenance expenses.

Conclusion

Founders must continuously evaluate their products for a "jaw-dropping" AI factor and innovate to stay relevant in the rapidly evolving AI landscape.

The "build vs. buy" decision for AI agents requires a strategic approach, focusing on unique needs and proprietary data rather than simply replicating existing solutions.

The accelerating pace of AI development necessitates a proactive stance; staying at the cutting edge is crucial to avoid being disrupted or displaced.

Discussion Topics

  • How can founders effectively balance the 90/10 build vs. buy rule for AI agents in their specific industries?
  • What are the most significant risks and considerations when building custom AI applications, beyond just the technical development?
  • In the age of rapid AI advancement, what are the key indicators for founders to determine if their product is still "jaw-dropping" and worth investing in further?

Key Terms

AI Agents
Software programs designed to perform tasks autonomously, often using artificial intelligence to understand context and make decisions.
Cloud Code
A suite of AI-powered coding tools that assist in building applications and agents.
SaaS (Software as a Service)
A software distribution model where a third-party provider hosts applications and makes them available to customers over the Internet.
AI BPM (Artificial Intelligence Business Process Management)
A system that uses AI to automate, manage, and optimize business processes.
Single Sign-On (SSO)
An authentication scheme that allows a user to log in with a single ID and password to any of several related software systems.
ICP (Ideal Customer Profile)
A description of an ideal customer for a business, including demographics, psychographics, and behavior patterns.

Timeline

00:47:05

The 90/10 rule: buy 90% of needs off-the-shelf, build only 10% when no solution exists or for proprietary data.

00:00:01

The "jaw-dropping" factor is essential for SaaS products in the AI era; lack of innovation leads to decay.

00:00:01

The increasing feasibility of building custom AI agents and applications due to new development tools.

00:47:05

Building custom AI solutions should be driven by specific needs like handling proprietary data or adding missing AI functionality, not just the capability.

(15:36) Showcase of two recently built AI tools: an internal AI BPM and an external sponsor portal.

(56:25) Security and compliance are critical considerations for custom-built AI applications, with platforms improving but ongoing audits necessary.

(49:45) Founders must innovate with AI to avoid being displaced; there's no middle ground between being at the cutting edge and falling behind.

(44:28) The economic justification for building custom apps: the value must significantly outweigh the cost compared to buying off-the-shelf solutions.

Episode Details

Podcast
The Official SaaStr Podcast
Episode
SaaStr 842: The 90/10 Rule for AI Agents: What to Build vs Buy with SaaStr's CEO and CAIO
Published
February 18, 2026