Why AI Agents Can Beat the Incumbents
a16z PodcastFull Title
Why AI Agents Can Beat the Incumbents
Summary
The episode explores how AI-native startups can gain an advantage over established incumbents by tackling complex, end-to-end processes, particularly in enterprise procurement.
It details the evolution of AI agents from simple retrieval tools to sophisticated systems capable of judgment, process execution, and autonomous negotiation, highlighting the challenges incumbents face in adopting these advanced capabilities.
Key Points
- AI-native startups can challenge incumbents by addressing the "end-to-end work" that falls outside of traditional systems of record, which is crucial for complex processes like procurement.
- Procurement involves significant work happening across emails, spreadsheets, and conversations, which current enterprise software often fails to capture or automate.
- AI agents are categorized into four types: retrieval, process, policy, and principal agents, each representing increasing levels of judgment and autonomy.
- Incumbents are primarily focused on retrieval agents (chatbots) and are struggling to move towards agents that involve more complex judgment and autonomous execution due to internal incentive structures and product conflicts.
- Leo, a company building AI agents for procurement, emphasizes a multi-agent system approach to handle the complexity of end-to-end processes, integrating various specialized agents.
- Building trust for AI agents, especially for sensitive tasks like negotiation, is achieved through a "human-in-the-loop" approach that gradually feeds the agents with feedback and learnings.
- Direct procurement (e.g., aircraft parts) requires highly specialized agents that can handle complex analysis and coordination across thousands of suppliers, with even small delays causing significant financial impact.
- Indirect procurement (e.g., laptops, marketing services) offers opportunities for automation and cost savings by handling high volumes of low-value transactions that were previously unnegotiated.
- AI agents can assist in real-time during negotiations by providing immediate insights into market changes and their impact on pricing, empowering human negotiators.
- The underlying AI models used are seen as a commodity, with the true advantage lying in the "harness" – the combination of foundation models with proprietary data and workflows to achieve specific outcomes.
- Building internal AI tools can be deceptively easy but often fails to achieve the required performance or handle exceptions, leading enterprises to realize the value of specialized third-party solutions.
- The future involves agents on both the buyer and supplier sides, creating a more coordinated and efficient transaction ecosystem, even for adversarial parties.
- Procurement's perceived lack of excitement is offset by its critical business impact and the emotional frustration it evokes, creating an opportunity for AI agents to deliver significant value.
Conclusion
AI-native startups like Leo can effectively compete with incumbents by focusing on end-to-end processes that fall outside traditional systems of record, offering advanced AI agent capabilities.
The development of AI agents is progressing from simple information retrieval to complex judgment and autonomous execution, with trust and a human-in-the-loop approach being key to adoption.
Procurement, despite its challenges, represents a significant market opportunity for AI due to its critical business impact and the potential for agents to revolutionize how complex transactions are managed.
Discussion Topics
- How can AI agents fundamentally change the "end-to-end work" that occurs outside of traditional enterprise systems?
- What are the biggest barriers for incumbents to adopt more sophisticated AI agents, and how can AI-native startups overcome these?
- As AI agents become more prevalent on both buyer and supplier sides, how will this reshape negotiation and the broader business transaction landscape?
Key Terms
- System of Record
- A primary source of truth for data within an organization, typically a database or software system where information is officially stored and managed.
- Incumbent
- A company that is already established and successful in a particular market or industry.
- AI Agent
- A software program that can perceive its environment, make decisions, and take actions to achieve specific goals, often mimicking human cognitive functions.
- Distribution
- The process of making a product or service available for the consumer or business user who needs it.
- ERP System
- Enterprise Resource Planning system, a type of software that organizations use to manage day-to-day business activities such as accounting, procurement, project management, risk management and compliance, and supply chain operations.
- Human-in-the-loop
- A system that combines human intelligence and machine learning to improve accuracy and decision-making.
- Retrieval Agent
- An AI agent that can access and retrieve information from a knowledge base or system.
- Process Agent
- An AI agent that can execute a predefined sequence of actions or workflows.
- Policy Agent
- An AI agent that can interpret and apply rules or policies to make decisions.
- Principal Agent
- An AI agent capable of making high-level strategic decisions and weighing complex trade-offs.
- RFQ
- Request for Quotation, a standard business process for soliciting quotes from potential suppliers for goods or services.
- MRO Parts
- Maintenance, Repair, and Operations parts, which are essential for keeping a business running but are not part of the core product being manufactured.
- LLM
- Large Language Model, a type of AI model trained on vast amounts of text data, capable of understanding and generating human-like text.
- Harness
- In the context of AI, the framework or system that integrates foundation models with specific data, workflows, and user interfaces to achieve desired outcomes.
- P&L
- Profit and Loss, a financial statement that summarizes the revenues, costs, and expenses incurred during a period.
- Forward-deployed work
- The process of customizing and implementing software solutions directly for clients, often involving significant upfront effort.
- Self-service
- A model where customers can access and use products or services with minimal or no direct human assistance.
Timeline
The complexity of aircraft manufacturing highlights the need for sophisticated procurement processes that go beyond simple transaction recording.
Early enterprise adoption of AI agents is cautious due to a lack of trust, necessitating a human-in-the-loop approach for gradual integration and learning.
An AI-native startup's advantage over incumbents lies in tackling end-to-end work, not just within a single system of record.
The discussion begins by framing the competitive landscape between incumbents and AI-native startups, introducing the idea that incumbents can layer AI onto existing platforms.
AI-native startups have an advantage because legacy incumbents are limited to their existing systems of record and do not complete the end-to-end job.
The complexity of procurement lies not just in the final negotiated price but in the extensive behind-the-scenes work involving numerous stakeholders, emails, and spreadsheets.
Seema outlines four types of AI agents: retrieval, process, policy, and principal, differentiating them by their level of judgment.
Incumbents are primarily operating at the retrieval and basic process agent levels, lacking the advanced judgment capabilities of policy and principal agents.
Incumbents are "held back" by their distribution advantage and customer trust, but also by internal incentive conflicts that hinder the development of more complex AI agents.
Leo's agents span all four categories (retrieval, process, policy, principal) and can operate fully autonomously or with human oversight depending on complexity and risk.
Leo quickly shifted from focusing on simple invoice process agents to handling exception handling, demonstrating an ability to adapt and address real problems.
The concept of internal versus external trust is highlighted, with external trust being crucial for convincing customers to let AI agents handle sensitive tasks like negotiation.
Procurement is described as an intense, multi-stakeholder process involving legal, finance, and cost engineering, which Leo's agents aim to coordinate.
Leo convinces customers by being ahead of the technology curve, identifying problems, and quickly shipping solutions, with trust being a key people component.
Leo's agents handle negotiations ranging from smaller deals to multi-million dollar contracts, often involving experts in the loop for complex analysis.
The human loop in negotiation involves cost engineers and other experts who provide insights into contract design, cost structures, and legal aspects.
Procurement's scope has expanded beyond simple transactions to include legal, finance, and various software systems, requiring coordination among specialists and generalists.
The complexity of procuring parts for industries like aircraft or robotics involves thousands of suppliers and meticulous coordination, where small delays can have massive financial consequences.
The operational back-office work in procurement, such as managing supplier confirmations, is critical, and missing even one email can lead to hundreds of millions in damage.
AI agents can intervene in physical world problems by predicting supplier reliability and protecting goods based on comprehensive context, rather than changing unchangeable events.
Agents need context from within an enterprise and the outside world (news, supplier information) to make informed decisions and help throughout the procurement process.
Leo's multi-agent system is designed to handle end-to-end tasks by enabling agents to share information and communicate effectively in a specific order.
Leo simplifies procurement by allowing users to upload photos or quotes, with agents handling the complex back-end tasks like checking inventory and drafting RFQs.
Direct procurement focuses on automation for strategically important, high-value items, while indirect procurement, like MRO parts or laptops, offers opportunities for autonomous negotiation and savings on previously unnegotiated spend.
Leo uses multiple AI models from various providers as a commodity, focusing on the "harness" (proprietary data and workflows) to achieve specific outcomes, especially for complex tasks like cost modeling and price benchmarking.
While general-purpose models can be helpful, certain use cases like negotiation and cost engineering require fine-tuning and outcome-based models that go beyond traditional LLMs.
The difficulty in codifying procurement intuition and experience highlights the need for specialized AI agents trained on outcome-based data.
The concept of "moat" is discussed in the context of AI, emphasizing defensibility through customer trust, deep integration, and owning more of the end-to-end work.
Customers are convinced to use Leo by demonstrating how it solves complex problems that can't be easily replicated by internal teams or simple model integrations, emphasizing the significant business value of their solutions.
While building basic AI tools is becoming easier, achieving high performance (70%+) often still requires specialized expertise and can inadvertently create more work.
The increased familiarity with AI tools is beneficial for the market, and enterprise companies are realizing that focusing on their core competencies is more efficient than building all internal tools.
Leo believes agents will eventually operate on both buyer and supplier sides, creating a more coordinated transaction ecosystem, and uses its influence over suppliers to encourage AI adoption.
The opportunity exists for Leo to own both sides of the transaction, extending into legal and other areas where agents can facilitate coordination.
While price negotiations can be zero-sum, the majority of procurement tasks have aligned incentives, allowing agents to automate these processes and accelerate time-to-market.
AI's ability to enable customization without slowing down the business is a key advantage, with forward-deployed teams automating deployment and customers having more self-service capabilities.
Leo's high proportion of engineers reflects its focus on building a product that reduces customization and maximizes self-service, automating even their own deployment processes.
The Bots and Buyers Summit highlighted that procurement tools have historically only made processes more efficient, not fundamentally changed how people work, leading to a focus on AI-enabled agents.
Procurement's pain points, combined with the massive business impact and its perceived boring nature, create a unique opportunity for AI to deliver remarkable value.
Excitement around procurement comes from its emotional nature, its significant business impact, and the fact that AI is a revolutionary advancement in a long-stagnant field.
Procurement presents a trillion-dollar business opportunity due to its critical role in building complex products, improving competitive landscapes, and driving P&L savings.
Episode Details
- Podcast
- a16z Podcast
- Episode
- Why AI Agents Can Beat the Incumbents
- Official Link
- https://a16z.com/podcasts/a16z-podcast/
- Published
- October 2, 2026